Hi there.
As part of my academic research in digital marketing at HEC Montreal, I have led research on the future of digital marketing and in particular the implementation of AI in different aspects of this field, and this in projection over time. If you want to learn more and have the vision of a student in the field who projects himself in his future profession, I invite you to consult the article that I wrote below: https://digital.hec.ca/en/blog/future-of-digital-marketing/
Do not hesitate to give me feedback in the comments category at the bottom of the page or in this forum!
Have a nice day!